Saturday, September 29, 2018

ERASE WITH EASE: 100% guaranteed

Printed Whiteboard Wallpaper Solution



We offer a full turnkey service of Graphic Design, Print, Supply and Installation on this product.
PLAY ON YOUR WALLS
The reWRITE WALLart solution is a rewritable and printable wallpaper whiteboard solution that is applied like a wallpaper but is a whiteboard that you can write on, clean off and print on. 
  • You can print on it- print graphics on the substrate as a permanent design feature eg. Graphics, Logos and Product Branding etc…
  • It’s a Wallpaper and a Whitebaord and all of it is rewritable even the printed areas.
  • It is a self-adhesive product that can stick to almost any solid surface.
  • Its great for innovative design features in corporate spaces, offices, schools, innovation hubs, think tank, engage the user and makes creative collaboration fun…
Features:
ERASE WITH EASE: 100% guaranteed
COMPETITIVE PRICE: Affordable innovation, it’s a wallpaper, it’s a whiteboard, it’s a print substrate.  
COMPATIBLE WITH MOST STANDARD DRY-ERASE MARKERS: We recommended using our in-house reWRITE products
HIGHLY CONFORMABLE: reWRITE is a highly conformable, easily installable, easily removed for the convenience of the user, hassle free, low maintenance. Can be used on any smooth flat surface
EASY INSTALLATION: reWRITE WALLart can be applied directly to any smooth solid surface like  plastered painted walls, glass, laminated wood, steel, hardboard etc.. 
DIYreWRITE – WALLart is DIY friendly
Professional InstallationApproved installers will install your reWRITE – WALLart solutions at your request for free.
Warranty3 years Warranty against peeling, cracking and staining.

reWRITE WALLart - Branding Agency Randburg

reWRITE WALLart - Branding Agency Randburg: Printed Whiteboard Wallpaper Solution
We offer a full turnkey service of Graphic Design, Print, Supply and Installation on this product.

Wednesday, September 19, 2018

Is it a good idea to use free website logo generators


Your brand identity and the visual representation of your company is becoming more and more important to consumers in the saturated advertising space today. A logo is the beginning of your company’s brand identity and the key element of how your brand is perceived and experienced.
Companies now have several options when it comes to designing a company logo such as online logo makers, hiring a freelance designer or hiring a design agency, but what do you need to take into consideration when designing your company logo? The new integrated marketing model makes it necessary for businesses of all sizes to spend more time and thought on their logo design and visual identity. Some businesses spend huge amounts of money to create their logo but most companies have limited budgets and need a more effective way to design their visual brand identity.

Here are some expert tips that will save you from unnecessary costs if you are on a budget:

Consider how the elements of your logo will be applied on various marketing platforms
Your focus should be the application of the logo element so it can be applied successfully on multimedia platforms. The best logos are those that can easily be scaled and adapted to fit any branding and print need.

It is important to have a brand message behind a logo

It communicates everything from your company values to your business mission. Designing an attractive logo will be ineffective if it does encompass a message. A message creates an instant association and understanding of your brand.

Logos should follow good design rules

Graphic designers use flat and minimalistic design principles to create a memorable logo design because it is simple, stylized and easy to make an association with. Successful design differentiates your brand. Font choice reflects the personality of your brand. Colours used in your design evoke certain emotions and connect with an audience on a psychological level.

A vector logo design versus raster designed logo

As a creative design agency, we constantly deal with start-up companies that come to us with logos they have designed in raster formats and then want to apply this to printed marketing collateral. Creating your logo in the correct vector format is important. A vector logo has two parts, flexibility and scalability. Vector logos are flexible because they can be converted into any common raster image format (jpg, png, gif, tiff, etc.). Vector logos are scalable in size (using mathematical algorithms as opposed to pixels), which allows them to be enlarged to fit the side of skyscraper or reduced to the size of a business card without reducing the quality of the logo design.

Is it a good idea to use free website logo generators

You can use a free website to generate a logoLogo generators enable you to select desired colours, icons and fonts which contribute to the overall design of your logo. By designing a logo with a logo generator, you are cutting out the middleman. Logo makers are ok because they are inexpensive. Although a logo maker is free, if you want to use the final logo it must be purchased, purchasing it ranges from R400- R1500. Though logo makers are quick and easy it will limit customisation. Logo maker templatesare generic which eliminates the uniqueness you could acquire through using a designer.

Why using a Design Agency or Advertising Agency can be better option

branding agency does more than just design a visually aesthetic logo, they bring together strategy and creative, that build brands. Most companies choose design agencies as they are the best option in terms of short and long-term results. Agencies apply professional experience, skills and do market research to position your brand using creative strategy. A strategy behind your brand helps it speak to your target audience. Agencies integrate strategy and creative to convey your brand message in your visual identity. They offer expertise in successful brand communication. Agencies can guide your vision into a brand that is effective and strategic.

Essential Tips For Logo Design For Start - Up Businesses And Those Wanting To Rebrand

Essential Tips For Logo Design For Start - Up Businesses And Those Wanting To Rebrand: Companies now have several options when it comes to designing a company logo such as online logo makers, hiring a freelance designer or hiring a design agency, but what do you need to take into consideration

Tuesday, September 4, 2018

Here we share a few tips on how to design a billboard advert for maximum return


Even though consumers are engrossed in digital platforms these days, Billboards are still considered to be a premium advertising medium. In South Africa, traffic congestion in our major cities is a growing concern, but when it comes to billboard advertising, the traffic problem provides advertisers with an opportunity of increased dwell time to expose commuters to out of home media.

Billboards therefore offer a highly effective platform for advertising and brand exposure on major routes however they often come at a premium rental cost. So how do marketers and companies ensure that when it comes to billboard advertising they are not losing return on spend due to poor creative strategy and graphic design.

Here we share a few tips on how to design a billboard advert for maximum return on spend and to create memorable and engaging adverts that motivate your audience to take action.

Less is better…

On average you have six seconds to engage and communicate to your audience with a billboard. Use a limited number of words to communicate your key offerings. This also means that your campaign message should be concise and clear. Try to keep the wording to a maximum of 9 words.

Digital Platform Johannesburg Advertising Agency Johannesburg

Create a visual story…

Think of a billboard advert as visual storytelling. Include imaging or design that will easily communicate your message whilst attracting your target audience. Try to use a single image instead of a combination of various images. Use high contrast colour combinations. Make sure that your brand identity or logo is used and placed on the design so that it is easily visible and the audience can quickly make an association with the campaign and your brand.

Keep it simple…

Creative strategy that is too gimmicky and clever runs the risk of losing the audience. Billboards are the wrong medium for this approach. Billboard adverts should be smart yet simple to assimilate and not cause your audience to miss the message because it’s difficult to comprehend instantly.

Size is everything…

Make sure that all the elements on the artwork design translate well to the full blown up size of the billboard. Use heavier fonts that can be easily scaled up and are easy to read from a distance. Adequate spacing between letters, words and lines will improve text visibility and legibility.

Don’t make the logo bigger…

There should be balance between the main imaging on the advert and your branding or logo. The logo should never compete with, or be as big as the image. About 1/8 of the board size is typically a good guideline for the logo size unless of course your logo or brand name is the primary campaign element.

Make sure it’s professional…

Use professional service providers to design, print and flight your billboard advert so that the artwork follows sound design principles and the print is not compromised in any way.

At AlienNation Creative Agency we combine strategic thinking and fearless creativity to bring your brand to life. We know that consistent, creative and strategic branding leads to a strong brand equity, which means added value for your company’s products or services.

Sunday, August 19, 2018

Makes it increasingly difficult for companies needing marketing expertise

AT THE HEART OF ALL SUCCESSFUL BUSINESSES THERE IS STRONG AND ONGOING MARKETING


The single-largest business opportunity in Africa will be its rising consumer market. Africa is the world’s second fastest growing consumer driven market. For businesses looking to get a share of the pie marketing can play a pivotal role. However, with tight budgets, most businesses are faced with the challenge of  how to get the best results from their marketing spend without wasting it. It starts with having the right expertise and people to implement and roll out your marketing in a strategic way.
With this opportunity many have climbed on the bandwagon and offer marketing services without the expertise that will bring returns on the clients spend. The market is saturated and this makes it increasingly difficult for companies needing marketing expertise to appoint the right people and agencies to get the desired results. Yet, little time or consideration is given by most decision makers when selecting this vital partner to market their business. In turn when the marketing activities do not produce results many companies lose faith and cannot understand why it did not work for them.
From Influencer MarketingGoogle PPC Paid AdvertisingSearch Engine OptimizationSocial Media MarketingContent Marketing to Display Ads, the marketing landscape is ever-changing and growing with advances in technology, software and methods to produce results driven marketing for companies and products.
So, how do you choose the right partner to help you keep up with ever-changing technology and trends in this dynamic marketing and advertising environment?
Here are some inside tips that may keep you ahead of your competition:

THE MAKINGS OF A GOOD MARKETING AGENCY

A good marketing agency must know how to integrate marketing activities to achieve the desired results and have a strategic approach to deploying the activities so as to get returns on the clients investment. What makes a great agency is the ability to select the right methods of interaction and utilize these to engage audiences. Engaging with your target audience is a pivotal part for any marketing campaign to be successful. A good marketer knows how to craft a campaign to speak to the right audience and engage them using these skills. A good marketing campaign in turn must evoke emotion, excite the audience, drive interaction and most importantly inspire the consumer to take action.

INDUSTRY EXPERTISE

Any good agency will take the time out to unpack and understand the client’s needs in order to choose the right marketing mix for their business. They take the time to understand the clients business so they can represent your offering to potential buyers in the best way possible. They will access marketing tools and tactics that will be most effective in achieving your marketing objectives. An experienced agency is also adept at selecting the right mix of media and messaging to create a successful marketing campaign.
To conclude we recommend looking for a marketing agency that offers a consultation or strategy session to start of the process. This will help you streamline and discover the right approach for your businesses marketing mix and the capabilities of your service provider.
AlienNation Creative Agency offers expertise in integrated campaign and marketing activities:
  • Marketing Communications- Brochures, Product Catalogues, Presentations And All Other Printed Sales Collateral
  • Branding – Corporate, Retail And Product Branding, Logo Design, Branding Identity Guides, Corporate Identity Guides
  • Social Media Marketing– Posts And Content Management, Paid Advertising (Facebook, Linkedin, Twitter, Instagram)
  • Advertising– Design, Print, Billboards And Outdoor Advertising.
  • Content Management – Copywriting And Content Development For Blogs, Articles, PR Communications, Websites And Marketing / Sales Collateral
  • Digital Marketing- Search Engine Optimization (SEO), Google Adwords, Pay-Per-Click Advertising (PPC)
  • Direct Marketing: Email Marketing Campaigns, Activations, Promotions
  • Web Development: Responsive WordPress Websites With Content Management Systems, Ecommerce Websites
  • Photography– Corporate And Product Photography, On Site And Studio Shoots
  • POS Displays– Point Of Sale Displays, Retail Displays, Large Format Prints
  • Product Packaging And Branding– Graphic Design, Packaging Production and Printing